Infinitely Irrational
Watch Dials.
Most custom dials are printed on 0.4mm brass sheet. Ours are inversely engraved from solid titanium billets. Raised relief. Structural color. Made in Canada.
A New Standard of Exclusivity
In a world of mass production, true luxury is found in the unique. At PiDials, we believe your timepiece should be as individual as your fingerprint.
We combine mathematical precision with artisanal craftsmanship to create dials that are never reproduced. When you design with us, you aren't just buying a watch — you are claiming a piece of mathematical history that belongs to you alone.
"Infinite design possibilities. Finite, handcrafted execution."
Our competitors mark up mass-produced pre-made dials by 1000%. PiDials is different. We mill every dial in-house. No middleman. No markup. Just metal.
You are getting aerospace-grade titanium and precision laser engraving for the price of a mass-produced spare part. This is value through engineering, not marketing.
The PiDials Difference
Base Material
Stamped 0.4mm brass or copper sheet. Thin, flimsy, and prone to warping.
Solid Billet
Milled from 1.0mm+ Grade 5 Titanium or 316L Stainless Steel. Rigid, durable, and substantial.
The Technique
Pad printing or inkjet graphics. Flat, 2D designs that scratch and fade.
Inverse Engraving
We laser-ablate the background, leaving your design in raised relief. Permanent texture and depth.
The Origin
Mass-produced in overseas factories. Generic components with zero traceability.
Made in Canada
Every dial is milled, engraved, and hand-finished in our workshop in Canada. No outsourcing.
Recent Commissions
PROJ-ALPHA-29
- Diameter: 38.5mm
- Material: Grade 5 Titanium
- Finish: Inverse Engraved / Blue Oxide
- Client: Private Collection, NY
PROJ-KAPPA-04
- Diameter: 28.5mm (NH35)
- Material: C360 Brass
- Finish: Deep Laser Etch / Patina
- Client: Watchmaker, Toronto
PROJ-SIGMA-99
- Diameter: 42.0mm
- Material: 316L Stainless Steel
- Finish: Circular Brushed / Black Fill
- Client: Architect, London
Why It Costs Less
(But Is
Worth More)
We stripped away the "Luxury" markup and put the money into the metal.
Factory Direct
We are the manufacturer. You pay for the material and the machine time. No retail markup. No middleman.
Zero Inventory Waste
We mill on demand. You aren't subsidizing the cost of unsold stock or warehousing. Efficiency is savings.
Automated Precision
Our proprietary code translates your design into machine paths instantly, reducing costly engineering hours.
No Compromise
Lower cost doesn't mean lower quality. It means we spent our money on lasers, not marketing agencies.
Not Every Watch Needs This.
These Ones Do.
PiDials exists for specific moments — when mass production is no longer acceptable.
Personal Milestones
A promotion. A graduation. A retirement. A personal milestone deserves something that will never be repeated — not a reference number shared with thousands of others.
The Modder's Ceiling
If you’ve already swapped cases, hands, crystals, and movements — the dial is the last thing still holding you back.
Designers & Professionals
When design is part of your identity, wearing a stock dial feels wrong. PiDials lets you wear your own geometry, typography, and decisions.
The One-Off Gift
Engagements. Anniversaries. Once-in-a-lifetime gifts. When repetition ruins the meaning, customization isn’t optional — it’s required.
Complete Custom Builds
If sourcing parts and assembly isn’t your interest, we also deliver complete, finished watches — engineered end to end around your dial.
Identity at Scale
For brands, organizations, and cohorts that require permanence.
Brand Programs
Small-Run Manufacturing
When a brand needs a dial that is unmistakably theirs — without committing to mass production tooling.
Executive Gifting
Board-Level Commissions
When a logo isn’t enough — and the object itself must communicate permanence, precision, and intent.
Milestones
Commemorative Editions
Small-run, permanent objects to mark founding teams, product launches, or institutional milestones — without public retail exposure.
Prototype / R&D
Design Validation
Rapid dial prototyping for design validation, presentation, or concept testing — without committing to production tooling.
Four Simple Steps
Design
Use our studio to create your dial. Choose size, movement, colors, indices, and typography.
Refine
Adjust until it feels right. There is no default. Every decision changes the outcome.
Manufacture
We begin production. Titanium selection, laser coloration, precision machining, inspection.
Receive
You receive something no one else has. A dial that has never existed before — and never will again.
Distinguished Creations
Every dial below was individually designed. None are presets. None will be repeated.
The Kyoto Sunburst
36mm · Ivory White · Hand-Finished Kanji
Designed once. Never again.
Create Your OwnDesign Something That Has Never Existed Before
Every decision you make changes the outcome. There is no default. Begin your design.
Enter the Studio